NAME
Lincoln Center - David Geffen Hall
ABOUT
Digital
Interaction
Environment
Digital
Interaction
Environment
David Geffen Hall is the home of the New York Philharmonic at Lincoln Center. To accompany a renovated theater by Diamond Schmitt Architects and expanded public spaces by Tod Williams Billie Tsien Architects, 2x4 designed and implemented a visual identity for the building with a custom typeface, signage & wayfinding, and a digital media strategy.
A unique alphabet of 3D-printed letterforms with a refined palette of materials integrates messages and wayfinding into the space, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions. Interactive touchscreens encourage deeper engagement with the stories of the Hall, and a bespoke digital wall in the Sidewalk Studio at the corner of Broadway, Columbus Avenue, and 65th Street generates a dynamic conversation with the streetscape.
In this project, I assisted 2 x 4 interactive team (team of three) in implementing bespoke digital graphics in the Hall’s lobby and in the Sidewalk Studio. The entire project documentation link is here: https://2x4.org/work/david-geffen-hall/
A unique alphabet of 3D-printed letterforms with a refined palette of materials integrates messages and wayfinding into the space, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions. Interactive touchscreens encourage deeper engagement with the stories of the Hall, and a bespoke digital wall in the Sidewalk Studio at the corner of Broadway, Columbus Avenue, and 65th Street generates a dynamic conversation with the streetscape.
In this project, I assisted 2 x 4 interactive team (team of three) in implementing bespoke digital graphics in the Hall’s lobby and in the Sidewalk Studio. The entire project documentation link is here: https://2x4.org/work/david-geffen-hall/
ROLE & CREDITS
Michael Rock, partner-in-charge
2x4 Inc Interactive Team:
Tim Gambell, director
Danny Well, associate director
Jessica Guo, design intern
2x4 Inc Interactive Team:
Tim Gambell, director
Danny Well, associate director
Jessica Guo, design intern
RECOGNITION
The New York Times
︎︎︎Link here
︎︎︎Link here