NAME
TikTok L&D Platform Course Brochure
ABOUT
In response to the dynamic learning landscape, this visual design project presents two distinct options for the TikTok Learning and Development (L&D) platform's course brochure. These designs are meticulously crafted to seamlessly integrate with TikTok's overarching brand identity, specifically within the framework of the Trust & Safety department, while carving out a unique and memorable space for the L&D platform.
Option 1: Playful Exploration
The first option exudes a sense of playfulness, drawing inspiration from the whimsy found in science and children's books. This vibrant approach aims to instill a spirit of perpetual curiosity among users, encouraging them to stay young at heart and committed to the joy of continuous learning. The design captures the essence of TikTok's dynamic platform while establishing a distinct visual language for the L&D experience.
Option 1: Playful Exploration
The first option exudes a sense of playfulness, drawing inspiration from the whimsy found in science and children's books. This vibrant approach aims to instill a spirit of perpetual curiosity among users, encouraging them to stay young at heart and committed to the joy of continuous learning. The design captures the essence of TikTok's dynamic platform while establishing a distinct visual language for the L&D experience.
OPTION 1
OPTION 2
The second option takes a more academic route, presenting a clean and fresh aesthetic. This design incorporates vector cartoons from a reliable third-party source, ensuring accessibility for non-design team members to effortlessly download and utilize them for site maintenance and updates. The emphasis here is on clarity and precision, aligning with the serious pursuit of knowledge while maintaining cohesion with TikTok's overarching branding.
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ROLES & CREDITS
Rebecca Boschello, supervisor
Jessica Guo, design intern
Jessica Guo, design intern