NAME
Eelite
ABOUT
In this comprehensive rebranding project, I undertook the challenge of revitalizing the visual identity for Eelite, a distinguished Shanghai-based local food company renowned for its premium eel products. Melding tradition with contemporary flair, the rebranding initiative aimed to position Eelite as a beacon of excellence within the culinary landscape.
VISUAL GUIDE

























ORIGINAL BRAND
DESIGN
DESIGN
ROLES & CREDITS
Eelite internal team, photography
Jessica Guo, brand and graphic design
Jessica Guo, brand and graphic design