︎ jiangyingguo27@gmail.com
© 2025 Jessica Guo (site in construction)
NAME

Eelite


ABOUT
In this comprehensive rebranding project, I undertook the challenge of revitalizing the visual identity for Eelite, a distinguished Shanghai-based local food company renowned for its premium eel products. Melding tradition with contemporary flair, the rebranding initiative aimed to position Eelite as a beacon of excellence within the culinary landscape.

VISUAL GUIDE

ORIGINAL BRAND 
DESIGN


ROLES & CREDITS
Eelite internal team, photography
Jessica Guo, brand and graphic design